Touch screen or Screen Touch: Which One is Right?

While scrolling through my Facebook feed on Thursday, I came across a flood of advertisements from a certain brand (name withheld) that consistently used the term “screen touch” to convince users to download their application on their Android or iOS smartphones. The bold headline that stood out in the content was: “No one using a screen touch should be broke in this internet age”, which stuck with me and inspired today’s lesson for all grammar enthusiasts.

Unconsciously, every use of English in the media space directly or indirectly influences our communication skills. This is why it is crucial for all users of the language to actively listen to good speakers in order to filter out incorrect expressions and strive towards fluency in verbal communication and proficiency in written communication. Books, particularly those edited by inexperienced editors, are also filled with frustrating errors and mistakes that loudly signal mediocrity.